How to Choose an Inbound Marketing Agency
Inbound marketing is time-intensive. As well, it takes much domain knowledge. It can be challenging for businesses to spend the time and internal resources critical to learning and implementing search engine optimization and social media (to name only two) campaigns by themselves. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re searching for such an agency, the following are the five key considerations you have to make:
The Right Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Web design and inbound marketing agencies may seem the same, and while they are certainly connected, they work with two totally different skills sets. Web design is design-heavy, while inbound marketing is content-heavy. To bring in more traffic and leads, you have to work with a firm that offers traffic generation services, like SEO and link building, social media marketing, and blogging and content creation. The idea is to use an inbound marketing agency equipped with the exact capabilities that can help you attain your marketing objectives.
Clarity of Process
Content creation abilities and social media case studies are a must, but the larger contribution an inbound marketing agency can make to its clients’ success, lies in its expertise in creating a comprehensive strategy out of smaller inbound techniques. More importantly, these agencies need to be able to explain their methodology to their potential clients as thoroughly as possible. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. You want to achieve certain things by hiring these professionals. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. To be successful, your inbound agency should get inside your head to build the right content and know more about those ideal leads. They exist in your world because there are things they have to do for you to make your life easier.
An Inbound-optimized Website
Finally, does the inbound marketing agency you’re planning to hire, post on their blog regularly? What is their social media presence like? Are the landing pages on their site optimized, and do they offer quality content on every page? A good inbound marketing agency must be its own model case study.