Pearson education is a provider of educational materials and learning technologies. Our education business combines our publishing experience with the latest learning technology and online support. In the US, Pearson is best known as a major crafter of the Common Core tests used in many states. Pearson may give notice to You by electronic mail, by a posting such notice on the Website or at Pearson 24/7 Support , and/or by conventional mail. Fallon is also trying to make Pearson more accountable—only logical for a company that is helping to set the world’s educational standards. There’s an X factor too, harder to quantify: It could be that for-profit schools attract more parents like Nellie, who place more of an emphasis on education and whose children would therefore do better in any setting. Though Pearson generates approximately 60% of its sales in North America, they operate in more than 70 countries. The Company competes with Cengage Learning, McGraw-Hill, Houghton Mifflin Harcourt, K-12 Inc and ETS.
The assessment push continued under President Obama, who required states to compete against one another for federal education funding—using testing as the metric—in the government’s Race to the Top. Pearson Education wanted to support the migration of their products from very old fashioned physical media (CD-ROM and print) to digital media with user-centred methodologies, to maintain and enhance the quality of their customers’ experience.
CEO Scardino doubled down, buying Simon & Schuster’s education division for $4.6 billion in 1998 and selling off Tussaud and Lazard. Sir Michael Barber, Pearson’s chief education advisor, may be the most influential educator on earth. If you’re studying with a Pearson course, you can access audio files and extra revision activities online. The Company’s North American business serves educators and students in the United States and Canada from early education through elementary, middle and high schools and into higher education. Many of them, particularly in North America, where the company does some 60% of its sales, think of it as the Godzilla of education.
Says Tamara Minick-Scokalo, head of international for Pearson: Where we can really play a role is in doing more of the total education value chain.” Translated from management jargon into plain English, her statement seems to confirm every critic’s worst fears: Pearson wants to be involved at every stage of education.
And here, Pearson has some explaining to do. Robert Schaeffer, public education director of FairTest, an advocacy organization that says it works to end the misuses and flaws of standardized testing,” has kept a log of the company’s quality-control problems.