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Digital Transformation- A Holistic Approach There has been a sustained shift in the face of the business as a result of use of digital technologies. It may not be quite right to use the term digital transformation to describe the realities that it covers. It is most preferred by some people to use the term digital business transformation so as to get in line with the business aspect. Digital transformation is used as an umbrella term to cover changes that are not only in business but evolution and modifications in other areas like, the government and society. Areas of Digital Business Transformation Changes in Business Processes Business processes that include one or more connected activities, operations, or sets geared towards achieving a given business goal, whereby business process like management, optimization, and automation come into the picture. One essential process in digital transformation strategies and one that is customer-facing is business process optimization.
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The business Models The manner in which the business functions from the marketing strategies, to the value proposition to its means of seeking money and effectively transforming its core business, and at times the need for it to drop its traditional main business after a while.
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The Business Ecosystems The partner and stakeholders networks, inclusive of the factors that affect the business such as the regulatory or economic priorities make up the business ecosystem. New ecosystems are made by companies with different backgrounds effects digital transformation and information, in which case, data, and actionable intelligence become an asset of innovation. This is not an exhaustive list of the areas that digital business transformation covers, there are still other major areas and though some overlap, they cannot be avoided. Why it is Important to Digitally Transform your Business Ideally, digital transformation is the process of transitioning the entire business from a traditional platform to a new digitally efficient model. The marketing strategy of any business is important and will always determine the success of your business; therefore, the importance of digital business transformation in line with sales and marketing need be given the priority. The use of E-commerce technologies has become an essential part of commercialization, and physical means of advertisement have been pushed away. The use of phones and mail has been outdated and may people have turned to the internet. Businesses that are service oriented as compared to retail are in much trouble if they are not digitally evolved. The internet has brought about great transformations in the business world as many people have turned to searching online other than using older methods like the Yellow Pages. Business that have online presence provide their customers with enough proof of their existence, and also the customer can read through the reviews of other clients. In conclusion, Digital Business Transformation is the ultimate change management challenge. Digital business transformation impacts on the industrial structure and strategic positioning and also affects all levels of an organization.