How to Choose an Inbound Marketing Agency
Inbound marketing is time-intensive. As well, it takes much domain knowledge. It can be challenging for businesses to spend the time and internal resources critical to learning and implementing search engine optimization and social media (to name only two) campaigns by themselves. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re searching for such an agency, the following are the five key considerations you have to make:
The Right Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Web design and inbound marketing agencies may seem the same, and while they are certainly connected, they work with two totally different skills sets. Web design is design-heavy, while inbound marketing is content-heavy. To bring in more traffic and leads, you have to work …